the beautiful ugly truth

Management Consulting

We are the beautiful ugly truth.

We develop transformation designs and support you during change processes. As a specialized consultancy for people, corporates, and organizations.

We are challengers, consultants, designers, encouragers, drivers and energy suppliers. We are exactly there where it is necessary and makes sense for you. On the way to your future.

It's time – for a new era.

A time in which the identity of an organization is the basis for success. In which work becomes not only more productive and efficient, but also more beautiful.

It’s time for leadership and collaboration that puts people at the heart. One, that is authentic and tangible.

A time to work and live in a meaningful way, every day. And to love seeing others being happy and successful.

It’s time for a change which we create together. One that is sustainable and successful.

It’s time for a consulting business that addresses the truth. The beautiful and the ugly one.

Now is the time.

feeling identity

We create space which allows your identity, vision and values to be felt.


shaping culture

We develop sustainable forms of leadership and corporate culture.


unfolding potential

We unleash the full potential for innovation and help brands shine.


growing you

We support corporates, organizations and people to grow beyond themselves.



Where do we meet you?

On a green-field site?

YOU are about to embark on a change process. Because you want to drive digitalization. Or you feel the need to become more innovative and agile. Maybe you want to focus more on your culture and identity. Or need more sustainable concepts and new lines of business.

WE provide strategy, structure and inspiration. Everything that kick-starts your transformation process and helps you progress through it. We start by taking a holistic perspective. Something you might not be able to do on your own, because you are lost in small details.

Being on red alert?

You have an urgent need for action. Because your business is changing rapidly. Or because an ongoing change is not progressing as planned. Maybe it’s the vision that is not clear enough. Or your employees feel they are not integrated enough into the process.

analyze everything openly and without judgement. We look at what happened and why: Where does the organization stand and what are the processes? What can you do to get back on track? Where do you need to invest energy to take uncertainty away and start again?

Lost in a maze?

YOU are going through multiple change initiatives in a wide variety of areas, due to the size and complexity of your organization. What’s missing is a unified approach, a clear strategy, a plan – or even a common vision.

look at the transformation landscape and the individual players. We define the direction and find a common language. We bring together those involved, mediate between them and develop a shared understanding of the big picture.


Our Services.

Analysis & Strategy

We analyze the past and the present in order to develop strategies for the future.

Concept & Implementation

With unconventional concepts for change and transformation, we break with old patterns and bring new ones to life.

Communication & Storytelling

We write stories and create images that start lasting movements.

Teams & Organizations

We discover common ground and create deep connections to make organizations more relational.

Inspiring Leadership & Collaboration

By connecting head and heart, we support people in the development of inspiring leadership and conscious collaboration.

Identity & Values

We ensure that identity and values become the basis for lasting success.


What we believe in.


How we work.

Groundbreakingly honest.

The things we prefer to close our eyes to in business are often the very things that deserve the most attention. Our job is to empower you to look at everything: the beautiful and the ugly stuff.

Fostering co-creation.

We believe in the creative power of the collective. Because transformation requires true collaboration. For employees to become co-creators, they need to be involved, fully and effectively.

With trust and courage.

It is important that you trust us during your change process. But it is even more important that you trust yourself. We dare to think and work differently. We are authentic and courageous in our approach. And we encourage you to do the same.

Mindful conscious.

As we progress through your change process together, we support you by doing it the mindful way. Our strategies are built on mutual respect and appreciation. This is how we create experiences with a lasting effect: through open and honest discussions, enriching feedback and by proposing radically new ideas.


Who we have worked with before.


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Meet the beautiful ugly truth.

We are a management consultancy, a think tank. A well-mixed team of creative youngsters and business leaders with a lot of experience in transformation and change processes. We have made experiences in start-ups, SMEs and corporates. We come without attitudes and allures, but with a lot of empathy, a big conscious heart and a lot of respect for others.

Tobias Mayer

Founder & Managing Director

In life, there are always paths that you have no idea about. Professionally and privately. You just have to dare to follow them. One of these paths has led me here, to the beautiful ugly truth. After stops in a PR agency, as a journalist and radio presenter, and after ten years at Daimler. Most recently as Head of Leadership 2020. Today I am more grateful than ever. For my wife, my son, my friends, for my life. And for the fact that I can use my energy and experience to help people and companies break new ground.



Dr. Monika Hubbard

Every day has the potential to surprise. We live and grow with change. What remains are the stories behind the moments that really touch us – and the people we encounter while experiencing them. I have accompanied many of them with communication strategies, formats, content, and teaching – corporations, academia, consulting firms and NGOs. Today, at the beautiful ugly truth, I support companies in communicating change and leading employees courageously, holistically and mindfully. What makes me happy are the people close to my heart, especially my two children. In the chaos of everyday life, they never fail to remind me of what really matters.


Giovanni De Palo

My mother’s advice on choosing a career was: Only do what makes you happy. In retrospect, it was the best advice she could give me. It was the reason I was able to try things out and keep daring to do new things. I was brave and crazy enough to open a cocktail bar. Nonetheless, two themes run through my professional life like a common thread: developing communication formats, giving people new perspectives and ideally inspiring them, too. Outside my professional life, there are countless little things that give me moments of happiness. First and foremost encounters with people.



Ariane Hoffmann

What moves people? Finding answers to this question has kept me busy for over 20 years, most recently as Director of Marketing Research at the Sinus Institute. I have supported many market and social science projects of well-known companies to analyze this core question. It is exciting for me to implement the findings and to move people, to accompany change processes and to motivate employees to help shape them. Taking on new perspectives is also new and uplifting for me – just as much as family life with three men. It challenges me every day but also makes me happy for exactly the same reason.


Florian Caspers

The pursuit of happiness is at the center of my life. For me, happiness is an attitude and the result of many conscious decisions, small and big. That’s exactly why, after five years in a large corporation, I decided to become part of the beautiful ugly truth. Here, I can live up my passion every day: giving structure to bring out the best in people and organizations. And what can possibly bring more joy than combining passion and profession? Not much for me, except finding time for friends, tennis and painting.



Sarah Neitzel

The common thread in my curriculum vitae is not individual stations, but my intuition, which brought me there. Letting life guide you with trust brings people to the most wonderful places. That’s how I ended up at the beautiful ugly truth, where I can deeply contribute my fascination for change and development processes. Through previous contacts in strategy, personnel and nutrition consulting, I have been able to experience the process of potential development of people, teams and companies many times. It fills me with gratitude to be able to bring the inspiring spirit of change and transformation a little more into the (business) world every day.



Julius Reinhardt

Our world becomes increasingly complex. Millions of pieces of information flood us every day and overstimulate our brains. That’s exactly why it’s more important than ever to clean up the chaos in our heads. As a UX designer, I help sort through information. It’s important to leave your own comfort zone, take on different perspectives and slip into the shoes of the users in order to understand their needs. During this process, I learn something new every day. Also about myself. And in case my sensors get overstimulated, I find balance and new energy offline – in nature. There, everything is in harmony and full of inspiration.



Keen to change?

Let’s take the first step.

the beautiful ugly truth GmbH

Management Consulting
Schwarenbergstraße 98
70188 Stuttgart

+49 151 44 844 808

Stuttgart Local Court, HRB 779358
Registered office of the company: Stuttgart
Managing Director: Tobias Mayer


© the beautiful ugly truth GmbH, Stuttgart, 2021